I have always had issues with Clorox. Even as a child, my feminist mother and I mocked the “Mama’s got the magic of Clorox!” commercials that dared to suggest that dads couldn’t use the magic, whatever it was. Probably the same magic that dries out your hands and makes your eyes sting with its chemical-laden poison, eh, Clorox?
Over the years, I’ve seen them get better—a dad on a commercial!—only to regress with moms-only media again. I don’t think they understand women. You see, Clorox, even if it IS the woman doing all of the cleaning in the house, she doesn’t WANT it to be that way. She wants help, at the very least—or her husband to even take over once in a while. So maybe you should sell products with men using them to both A. get our interest by fulfilling our fantasies and B. demonstrate its use. Bingo!
Now Clorox has gone and done it again. They’re now calling green consumers “ridiculous,” mocking them in ads even as they try to design products that cater to the green community. What exactly do you hope to accomplish here, anyway—demoralizing a nation of people who want to create a better world, or simple mockery of your customers? You know what’s ridiculous, Clorox? You.
This green lifestyle isn’t a fad. It’s a necessity if we want to continue calling this planet home. And the moms you market to? They are producing little people who are going to inhabit this very home for centuries to come—IF we take care of it. And if you can’t bother to give a damn about that—about our kids—then you obviously don’t give a damn about us, either.
I actually use one of your products—your dish soap—since my dishwasher is kaput and I buy green whenever I possibly can. I sometimes switch between your product and Method, but yours is usually cheaper so I go with it. Now that I know how ridiculous you think I am, I think Method deserves my money much more.
I am betting that all of the moms in my homeschool groups, my friends, and the moms at my best friend’s child’s school all will, too. Oh, and all of their friends. And theirs…
You may want to rethink this view you’ve got about ridiculous people actually daring to give a damn about the planet we all live on, Clorox. They’re the same people who won’t be buying your product anymore until you can get your crap together.